Character wins over salesy pitches, data, and information because two things need to happen to really influence people.
LOGIC + EMOTION
here’s the LOGIC
We create, design, write, and manage everything about a brand and its dissemination through advertising and marketing as well as enacted throughout the company culture.
Yaawwn… right? Well it's the truth. It's what we do. But saying it like that is boring, and forgettable. It needs something real to help you remember us.
Here’s the EMOTION
We don't do marketing the same way robots make toasters. You know all that meaningless social media you scroll on by? Robots. The annoying commercials and really loud radio ads? ROBOTS. The crap that fills up your mailbox or follows you around the internet. EVIL. DAMN. ROBOTS.
Nobody likes to be sold, but they sure do love to buy. We figure out how to influence them to trust and choose you, and to keep them coming back.
See what I mean? You'll think about it again later.
HORSE SENSE vs HORSE S#!T
If you're looking for an agency to tell your customers that "You're passionate about excellent customer service.", you're in the wrong place. That statement is meaningless now and sounds like a robot said it. Not a real human.
If you might be compelled to say something more like, "We realize that long-lasting relationships thrive on respect and communication, so that's how we roll." well, now we're getting somewhere.
SO WHAT IS NATURAL BRANDING?
We are a group of thinkers and creatives who are imagining and creating authentic and compelling communication, and experiences, that encourages not just consumers, but emotionally engaged, loyal ambassadors that talk about your business.
From marketing aesthetics to the customer experiences, from upper management to housekeeping and maintenance, we look at the entire thing so businesses run like an organism rather than a machine.