What makes a good brand?
The gist? It’s the entire experience they have with your business; from the marketing to entering your building, from interacting with your team to using the restroom. It’s more than a logo and your product or service, it’s all of it, and they either complain about it, forget it, or boast about it.
What do your customers do?
Here’s THE SHORT LIST
An influential brand consists of:
Visual Identity - What they see
Conversational Dialogue - What they hear or read
Content Creation - What gets published
Content Dissemination - How and where it's published
Wow Experiences - Interactions that they remember and talk about
Sustained Interaction - What happens after they're gone
Reciprocal Appreciation - This is a secret sauce [extra wow]
Champion Reviews - Testimonials, Social Media, Google, Yelp, Angie's List...
Evolution From Data - Actions taken after analyzation and learning
There’s more to the philosophy you can read here.
here’s THE LONG LIST
*Seriously, don’t get caught up trying to read all these. This list is here to show the big dogs we’ve got some skills.
MISSION vs VISION
Your mission is what your business is doing but the vision is the perception of how you do it. How does it make them FEEL? After getting to know you we begin to form or evolve the character and style of your brand.
We keep up with market trends, past, present and future. Creative ingenuity makes the more specific components of the vision more appealing to your buyers. (Name, logo, tone, tagline, typeface)
After determining the vision, the story, and the direction, the artistic venture begins. Our process develops visually, verbally, and emotionally.
Photography is undervalued. Images and graphics really are worth a thousand words so make them good. We have an impeccable eye when directing our own photographers and/or searching and buying stock photography.
We like to engage audiences at the level that we want them to respond. So we choose our words carefully, and deliberately raise the bar a bit with thought-provoking lexicon. What's important is to spread messages that audiences want to spread as well.
After the branding and style is created, brand standards are put into place to be followed across every level of its implementation, including the team if possible, that way everything is coherent across the entire brand.
We utilize a carefully selected network of media, producers, printers, broadcasters and so on. These relationships are important and well managed to ensure quality and price.
Sometimes you have to strike when the iron is hot, but sometimes you have to fuel the fire first. Opportunity is key in spreading new ideas and messages to the world.
After the idea is established, the creative process combines art and technology, design/creation, organization/preparation, layout/presentation, text/typography, photography/illustration, media/form factor, etc., to effectively communicate all aspects of the brand.
We evolve with the social media landscape by studying the strengths and weaknesses, strategizing, build AD-worthy posts, boost, promote, monitor, engage, and report. Our aim is to generate ongoing conversations.
You can’t have a great website with bad content. Content is the backbone of modern SEO. Content marketing includes researched articles, featured or ‘premium’ page layouts, white papers, blogs, PR, and syndication.
We create and manage brands the brands and leave the programming to the pros. We have researched and created a network of some of the best programmers and technologists in the industry. We work closely to make sure the brand and the users' experience maintain a 5 star status.
VIDEO & EDITING
People will now watch a five-minute video before reading a one-minute article. Video is the fastest growing form of online content. If pictures are worth a thousand words, then what do you think video is worth?
We use a video marketing platform that analyses the behavior of the viewers as well as the traffic that drove them. It will also tell us when people are getting bored and clicking off a video so we know to edit better and resubmit.
Writing scripts and dialogue is an art in and of itself.
Cinematography or videography that is not animated.
Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology. Flat, dimensional, animated motion for commercials, websites and any other video.
3D animation is digitally modeled and manipulated by an animator. The animator starts by creating an external 3D mesh to manipulate. A mesh is a geometric configuration that gives the visual appearance of form to a 3D object or 3D environment.
Employed in a variety of disciplines including filmmaking, television production, theatre, sound recording and reproduction, live performance, and post-production. Sound design most commonly involves the manipulation of previously composed or recorded audio, such as sound effects and dialogue. In some instances it may also involve the composition or manipulation of audio to create a desired effect or mood.
Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
Strategic management provides overall direction to your enterprise and involves specifying objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Strategic management is not static in nature; our models often include a feedback loop to monitor execution and inform the next round of planning.
Understanding the dynamics of a business and/or product in order to showcase the most authentic character, best qualities, and company features is paramount to a superior Brand. We look into product concept before marketing a product towards customers. For example, while the “product concept” is based upon the idea that customers prefer products that have the most quality, performance, and features, it’s important to realize that other customers may actually prefer a product that is simpler and easier to use.
Identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning relates to strategy, in the specific or tactical development phases of carrying out an objective to achieve a business’ or organization’s goals, such as increasing sales volume, brand recognition, or reach in advertising.
We encourage consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, we believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand’s core values. It is a long term connection that must be enhanced over time.
Performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.
Innovation is applying better solutions for new needs, existing needs, and even unarticulated needs. Delivering something original and new that breaks into the market is what we are here for.
The majority of purchasing decisions start with a search engine. Search Engine Optimization is more than links and tags. It’s the organic, ever-evolving process of finding more ways to be relevant for your prospects when they search online.
Social media networks depend on mobile and web-based technologies to create highly interactive platforms. Individuals and communities share, co-create, discuss, and modify user-generated content. Our strategy is to constantly increase exchange and interactions between organizations, communities, and individuals. We do this by forging connections, facilitating discussions, and disseminating quality content.
Tried and true, email marketing is still one of the most successful ways to directly reach your customers. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
DIGITAL CAMPAIGN MANAGEMENT
Pay-Per-Click, Re-targeting, Affiliate Marketing, and Keyword Research need careful planning, placement and management.
FRONT & BACK-END (DEVELOPMENT)
Back-end development turns your site into a team of employees. It connects your sales leads to your CRM (Customer Relationship Management). It gets quotes from UPS for shipping. It delivers updates to admins about their newest user account sign-ups. Front-end development makes it aesthetically pleasing as well as ensuring ease of use.
Anytime a transaction of money from one party to another happens online, this is ecommerce. We make the tools that make this possible and easy for retail stores, pay-to-publish, subscription services, or donate forms.
Customer Relationship Management is one of the most important tools your company will ever invest in. It’s a model for managing your company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.